![]() ![]() Quetzal is hyper-focused on small clothing and shoe retailers with fewer than 10 stores, and a system that boasts ease of use and sleek design. They really specialize, and they know their niche.” There used to be those who made tennis rackets and those who made strings, and now the string guys are making tennis rackets and vice-versa. He used the analogy of tennis rackets and strings. ![]() I read some reviews and decided that Quetzal (iPad POS) was a good fit.” ![]() My core technology decision needed to be about operational efficiency. ![]() I didn’t think a payments guy selling merchant services would know anything about point-of-sale or how to make my life easier, so I didn’t want to be a part of that. And for payments, we just needed reliability. I got the feeling that these companies were trying to broaden their core competencies to get more customers. “At first, I thought we’d just use Square, and then I saw that Wells Fargo and Quick Books had their own POS. Richard, who works in technology, started doing a little homework, walking into stores and asking what they liked about their point-of-sale system (POS). Selecting The Right Systemīeing a former buyer for big-box retail department stores armed Stephanie with the know-how to curate the right mix of products for the boutique, but knowing which technologies to deploy was a little trickier. We’ve tripled what we expected to do the first month,” Richard told us. “We completely scored, because the Lowes absolutely exploded – it’s right next to the high school in what used to be a three-mile radius of nothing. Luckily, at the same time they were looking to open the boutique, Lowes Foods, an upscale supermarket, opened right next door. Stephanie told the local news in an interview that Madi is an acronym for Maria, Anna, Dylan and Isabelle, the Russells’ children. It’s all about community and family for the Russells – and even the boutique’s name represents that. Russell’s wife, Stephanie Russell, is a former buyer for Bloomingdale’s and Dillard’s and decided to open the boutique after hearing neighborhood moms complaining about driving to Greenville to shop. “We’ve been here for ten years, and there just hasn’t been much in the way of boutiques or any retail,” commented Richard Russell, co-owner and founder of newly opened Madi Boutique. Driving to nearby Greenville was doable, but it wasn’t ideal for boutique-seeking fashionistas and busy moms looking for neighborhood charm, convenience and something to call their own. Until recently, local boutiques and supermarkets were scarce. Its low crime and excellent schools make Greer an attractive place to call home, but one thing seemed to be missing. Greer is a thriving community located approximately 12 miles northeast of Greenville, South Carolina – home to booming businesses, including divisions of global manufacturers BMW and Michelin as well as large technology distributors like ScanSource and Synnex. ![]()
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